If you’re in the market for a platform your company can use to get ahead, keep reading to learn more. Investopedia compared all the top social media management platforms available today to see which ones offer the best tools and features for companies that want to expand their reach across all the major networks.
With that in mind, many small businesses turn to social media management platforms that let them create a comprehensive social media strategy they can manage all in one place. This is simply not feasible for many small businesses that operate with a handful of employees. After all, business owners would have to find the time and energy to log into multiple social media accounts, write a post for each, and schedule them as needed throughout the day. However, with so many prominent platforms out there, managing multiple social accounts can be an absolute nightmare.
Having a cohesive social media presence allows small businesses to speak to customers where they’re at. Social media platforms like Facebook, Twitter, Pinterest, and Instagram have hundreds of millions of users. The vast majority of small businesses use social media as a marketing tool, and it’s easy to see why.
